A simple, human-centered platform that lets people tip, rate, and appreciate workers quickly and securely.

A simple, human-centered platform that lets people tip, rate, and appreciate workers quickly and securely.

CLIENT

Tiply

Tiply

Tip + review app

AI Retail Execution

YEAR

2024

2024

Q3 — Q4 engagement

SERVICES

UX · UI · Brand

UX · UI · Brand

Mobile · App Clip · Web

Landing page

INDUSTRY

FinTech · Service

FinTech · Service

Cashless appreciation

B2B · Enterprise

CLIENT

Tiply

Tip + review app

YEAR

2024

Q3 — Q4 engagement

SERVICES

UX · UI · Brand

Mobile · App Clip · Web

INDUSTRY

FinTech · Service

Cashless appreciation

Cash quietly disappeared. The thank-you went with it. We brought it back.

Cash quietly disappeared. The thank-you went with it. We brought it back.

Cash quietly disappeared. The thank-you went with it. We brought it back.

Customers wanted to tip. Workers needed to feel seen. Existing

tools — card readers, employer apps, review platforms — added

friction or middlemen that eroded the gesture itself.

Customers wanted to tip. Workers needed to feel seen. Existing tools — card readers, employer apps, review platforms — added friction or middlemen that eroded the gesture itself.

01 / Premise

02 / Research & insights

Behind every tip,
a quiet emotional contract.

Behind every tip, a quiet emotional contract.

Behind every tip,
a quiet emotional contract.

Findings

From Tippers

From Tippers

01

Tipping is often unplanned.

Tipping is often unplanned.

02

Recognition matters more than the amount.

Recognition matters more than the amount.

03

Privacy and trust are decisive.

Privacy and trust are decisive.

04

Simplicity is key.

Simplicity is key.

Findings

From Workers

From Workers

01

They rely on tips but can't always receive them.

They rely on tips but can't always receive them.

02

Visibility is lacking.

Visibility is lacking.

03

Trust is crucial.

Trust is crucial.

04

Recognition feels validating.

Recognition feels validating.

Insight · 01

There's a gap between appreciation intent and action — customers want to recognise good service, but friction stops them.

Insight · 02

Workers value acknowledgement and fairness the same as, if not more than, the money itself.

Insight · 03

There's a gap between appreciation intent and action — customers want to recognise good service, but friction stops them.

03 / The SOlution · Tipper

Scan. Verify. Tip.

Scan. Verify. Tip.

Scan. Verify. Tip.

Step 01 — Discover

Start by scanning the worker’s QR.

Point the camera at the QR. The scan pulls up the verified profile instantly — no app shopping, no signup gate before the first useful screen.

Step 02 — Confirm

Confirm it’s the
right person.

The worker's verified profile appears. The tipper
enters a rotating code given on the spot — a
second factor that blocks fake profiles and QR
reuse.

Step 03 — Choose

Choose how
to say thanks.

After verification, pick tip, review, or both. Under
thirty seconds — encrypted, ledgered, shared only
with the worker who earned it.

Step 04 — Send

Choose the amount.

Pick a preset gesture or enter a custom amount. Clear options reduce decision friction, making it easy to turn appreciation into action in just one tap.

03 / The SOlution · Worker

Show. Share. Receive.

Show. Share. Receive.

Show. Share. Receive.

Step 01 — Identify

Display your personal QR.

Each worker has a unique, verified QR linked to their profile. Phone screen, printed badge, or workspace card — the format flexes.

Step 02 — Verify

Share your code.

After the QR is scanned, the worker shares a rotating 4-digit code to prove it's really them. No fake profiles, no reused QRs.

Step 03 — Recognised

Real-time recognition.

The worker gets a real-time confirmation. Balance and profile update immediately — visible, motivating, worker-owned.

04 / Usability

The flow lives everywhere
Tiply isn't installed.

The flow lives everywhere Tiply isn't installed.

The flow lives everywhere
Tiply isn't installed.

04.1 / Channel 01 · Web

Tip without installing.

Tip without installing.

A scan on a non-Tiply phone opens a fast browser route mirroring the core flow. Install later for history.

A scan on a non-Tiply phone opens a fast browser route mirroring the core flow. Install later for history.

04.2 / Channel 02 · iOS App Clip

Instant flow, no install required.

Instant flow, no install required.

A 10MB App Clip slides up the moment a tipper scans the QR. Same brand, same flow, no App Store detour.

A 10MB App Clip slides up the moment a tipper scans the QR. Same brand, same flow, no App Store detour.

05 / Reflection

Designing Tiply was building trust into a tap.

The challenge wasn't just enabling tipping — it was building trust, emotion, and fairness into an everyday interaction. Every microcopy line, every verification code, every confirmation aimed to make a digital thank-you feel as personal as one said in person.

01

Simplicity wins

Three taps was the ceiling we kept hitting, anything more lost the user.

02

Trust needs to be visible

Verification, confirmation, clear visuals weren't decoration, they unlocked the
spend.

03

Emotional UX matters

Kind language turned transactions into exchanges. Thanks landed harder when
phrased well.

5.1 / Future 01 · Gamification

Recognition that builds over time.

Achievement tiers for tippers and milestone badges for workers — a one-off thank-you becomes an ongoing relationship both sides see growing.

Bronze

10 tips · early access perks

Silver

25 tips · partner discounts

Gold

100 tips · founders' club

5.2 / Future 02 · Brand Partnerships

Goodwill, compounded into perks.

Local cafes, retailers and brands plug into Tiply to reward frequent tippers and high-rated workers — value beyond the transaction, on both sides of the QR.

Vault Coffee — 20% off, frequent tippers

B · 01

High-rated worker voucher

B · 02

Citywide partner network · 32 brands

B · 03